Great article from Michael Stelzner from Social Media Examiner on why your business needs to establish a social media marketing plan tailored to mobile users.
Although this article is for businesses of all sizes, elements of it are particularly useful to small businesses, such as use of coupons on Foursquare and Facebook Places, short videos and Geo-Targeted ads.
Mobile Social Media Exploding According to New Research | Social Media Examiner.
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- Growing Your Audience, How to Increase Your Social Following | Social Media Examiner (homebizcures.wordpress.com)
- Social Media Marketing Tools and Trends for 2013 (staples.com)
- Facebook Mobile App for Marketing (labyrinthrealism.wordpress.com)