Here are a few changing trends I have seen across the internet this week.
Mobile Friendly Site to Rank Higher in Google Searches
As more and more people use their phones and tablets to browse the internet and abandon their desktops and laptops, Google wants to make the sites the show up in the top of their searches more mobile-friendly. That means, if when people load your website on their mobile device and they have to zoom in to see the text, you will be penalized. The websites we build are all Responsive, meaning they automatically adjust themselves for the best viewing and navigation on any screen.
Now, when people do a Google search, they will add a “mobile friendly” label to the search results, informing the user that they can click the link and be assured they won’t have any trouble viewing your site.
Twitter now lets you view stats from your tweets in real time
For years, when a person wants to track their Twitter analytics, they can get reports via a Twitter dashboard that most people don’t know where to find or how to access, or another service such as Hootsuite.
I noticed this week, that a gray bar graph icon appears under your tweets (but not other people’s), that when you click on it, a box appears telling you how many people have seen the tweet, responses, favorites and clicks on the link or picture associated with the tweet.
This could be very useful in determining what types of tweets work and penetrate furthest.