In 2016, the pace of social media change will accelerate even more. The good news for businesses is that major social networks like Facebook, Instagram and Twitter are figuring out ways to make it even more simple and productive for companies to engage with customers—and employees. Meanwhile, more and more tools are emerging that make it easier to track the impact of social media business use, whether for marketing, customer support or HR.
So what exactly is in store for 2016? Here are 5 key social media trends for 2016 that businesses should be looking at via Hootsuite: