How Google Mobile AdWords can help your business

Mobile has changed the way consumers shop, dine, and live their lives. With Mobile AdWords, business owners can connect with potential customers through ads based on context, such as their physical location, time of day, interests, shopping habits, app activities and more.

We can use strategies to help drive foot traffic into stores or online, as well as app marketing across search and display results, YouTube, and more. We can also structure a website and/or app to deliver increased conversions.

Say you own a gas station and someone pulls in to pump gas. It’s the middle of the afternoon, and that person is in the middle of a long drive. They might have had a difficult time making it those last few miles before stopping. They are feeling a little droopy.

So, they get of their vehicle, swipe their credit card, and start pumping. They’re filling up, so they know they will have a minute to stand around. The person pulls a phone out of their pocket and sees a notification, announcing “$1.00 coffee all day!” from the same gas station where they are pumping gas! With that little bit of encouragement now, that road-weary drives finishes pumping, and comes in the store to get coffee. They also decide to get a mid-afternoon snack and a sandwich for later. All because you had an effective AdWords campaign to draw them in.

Another example: a restaurant owner with a location near a civic center wants to drive foot traffic in during a big salesman’s convention. They know from experience that they usually take a break from 12:00 p.m. to 1:00 p.m. With many people from out of town, you know they will be searching for spots near the civic center to grab a bite to eat.

With Google AdWords, we can target ads at specific times, in specific areas, to specific people. A properly executed campaign can give salespeople what they want when they are searching for it.

These are just two examples of the many ways Google AdWords can help you.  We are Google AdWords and Google Mobile AdWords certified. We have also received training from Facebook on running targeted, successful campaigns through that social media platform. Have a website that doesn’t get traffic from web searches? We can also manage your search engine optimization (SEO for short).

If you are interested in learning more, or setting up a campaign, drop us a note here or call us at 980-622-3179.

Why does your small business need social media?

   Are you an entrepreneur who wants to grow your small business into a big business? Do you place ads in newspapers, circulars, magazines and phone books and feel like you’re wasting your money? You want to grow, but every avenue you try can’t seem to get you over that hump?

   You want to create a buzz for your product or service, but don’t know how to reach or tap into your community. Have you looked at your business and come to the conclusion that you need to be using social media, but don’t know how or where to start? 

   Social Media platforms such as Facebook, Twitter and Pinterest are the perfect platforms to reach consumers quickly and easily. But do you know how to navigate those waters? Do you have the time to learn how and then do it?

   That’s where we come in. We have over three years of experience in optimizing strategies and finding ways to reach small and niche markets. Now, we’re ready to help. Give us a call or drop us an email today to see how we can help. 

   We’re small, so we understand the life and budget constraints of a small business owner. That is why we work with you to tailor a budget friendly strategy to suit your needs. 

   So, why does your small business need social media? Because everyone else who uses it could pass you by.

   Call (980) 622-3179 or send an email to progressivesm@gmail.com today!

   

We make small business social media strategy simple

social-media-small-business  In the ever-changing world of advertising and marketing, many small business owners and sole proprietors don’t have the time or knowledge needed to keep pace. Social Media Marketing is a comparatively cost-effective way of getting your business exposure.

Many businesses take the time to create a Facebook page or website to present their service or product. After the initial enthusiasm wears off, how often does that page get updated? It becomes a burden when owners realize that it does take extra work to maintain social media accounts and websites.

You know that this is a great way to reach your target audience whether it is within your local community or on a broader scale. However, it takes up your valuable time to A) keep those pages updated regularly, and B) learn how to utilize the latest trends and techniques in social media.

That is where we come in.

We sit down with you, the business owner, to analyze where you are and where you want to be. Then, we come up with a plan to get your feet on the figurative cyber-ground.  From there we will come up with a content strategy, work on reputation management and building your brand, teach employee advocacy, and show you how to create shareable content that you can share quickly and easily while we monitor your accounts and provide all of the support you need to make your business grow.

Give us a call today at (980) 622-3179 or send us an inquiry using the form below to learn more.