social media, SEO

Progressive Internet Trends: Two changes in web searches and social media you should be aware of this week

Here are a few changing trends I have seen across the internet this week.

Mobile Friendly Site to Rank Higher in Google Searches

As more and more people use their phones and tablets to browse the internet and abandon their desktops and laptops, Google wants to make the sites the show up in the top of their searches more mobile-friendly. That means, if when people load your website on their mobile device and they have to zoom in to see the text, you will be penalized. The websites we build are all Responsive, meaning they automatically adjust themselves for the best viewing and navigation on any screen.

Now, when people do a Google search, they will add a “mobile friendly” label to the search results, informing the user that they can click the link and be assured they won’t have any trouble viewing your site.

Twitter now lets you view stats from your tweets in real time

Screenshot_2015-03-20-13-00-13For years, when a person wants to track their Twitter analytics, they can get reports via a Twitter dashboard that most people don’t know where to find or how to access, or another service such as Hootsuite.

I noticed this week, that a gray bar graph icon appears under your tweets (but not other people’s), that when you click on it, a box appears telling you how many people have seen the tweet, responses, favorites and clicks on the link or picture associated with the tweet.

This could be very useful in determining what types of tweets work and penetrate furthest.

We make small business social media strategy simple

social-media-small-business  In the ever-changing world of advertising and marketing, many small business owners and sole proprietors don’t have the time or knowledge needed to keep pace. Social Media Marketing is a comparatively cost-effective way of getting your business exposure.

Many businesses take the time to create a Facebook page or website to present their service or product. After the initial enthusiasm wears off, how often does that page get updated? It becomes a burden when owners realize that it does take extra work to maintain social media accounts and websites.

You know that this is a great way to reach your target audience whether it is within your local community or on a broader scale. However, it takes up your valuable time to A) keep those pages updated regularly, and B) learn how to utilize the latest trends and techniques in social media.

That is where we come in.

We sit down with you, the business owner, to analyze where you are and where you want to be. Then, we come up with a plan to get your feet on the figurative cyber-ground.  From there we will come up with a content strategy, work on reputation management and building your brand, teach employee advocacy, and show you how to create shareable content that you can share quickly and easily while we monitor your accounts and provide all of the support you need to make your business grow.

Give us a call today at (980) 622-3179 or send us an inquiry using the form below to learn more.