How Google Mobile AdWords can help your business

Mobile has changed the way consumers shop, dine, and live their lives. With Mobile AdWords, business owners can connect with potential customers through ads based on context, such as their physical location, time of day, interests, shopping habits, app activities and more.

We can use strategies to help drive foot traffic into stores or online, as well as app marketing across search and display results, YouTube, and more. We can also structure a website and/or app to deliver increased conversions.

Say you own a gas station and someone pulls in to pump gas. It’s the middle of the afternoon, and that person is in the middle of a long drive. They might have had a difficult time making it those last few miles before stopping. They are feeling a little droopy.

So, they get of their vehicle, swipe their credit card, and start pumping. They’re filling up, so they know they will have a minute to stand around. The person pulls a phone out of their pocket and sees a notification, announcing “$1.00 coffee all day!” from the same gas station where they are pumping gas! With that little bit of encouragement now, that road-weary drives finishes pumping, and comes in the store to get coffee. They also decide to get a mid-afternoon snack and a sandwich for later. All because you had an effective AdWords campaign to draw them in.

Another example: a restaurant owner with a location near a civic center wants to drive foot traffic in during a big salesman’s convention. They know from experience that they usually take a break from 12:00 p.m. to 1:00 p.m. With many people from out of town, you know they will be searching for spots near the civic center to grab a bite to eat.

With Google AdWords, we can target ads at specific times, in specific areas, to specific people. A properly executed campaign can give salespeople what they want when they are searching for it.

These are just two examples of the many ways Google AdWords can help you.  We are Google AdWords and Google Mobile AdWords certified. We have also received training from Facebook on running targeted, successful campaigns through that social media platform. Have a website that doesn’t get traffic from web searches? We can also manage your search engine optimization (SEO for short).

If you are interested in learning more, or setting up a campaign, drop us a note here or call us at 980-622-3179.

6 Simple Tips to Double Your Email List Using Facebook.

Meet Kyle Ducharme, one of the co-founders of Kao Jai Coffee. Kao Jai began in December, 2013 as a single-origin coffee manufacturer. Their first batch of roasted coffee arrived in June and Kyle was looking for a way to get fans excited about their first batch of roasted coffee beans.

Kyle had begun to get Facebook likes for his brand but was frustrated with his ability to get Facebook fans to convert into email leads.

via 6 Simple Tips to Double Your Email List Using Facebook..

Facebook Frustrations?

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Are you a small business owner who knows they need Facebook and other Social Media Outlets to promote your business and create brand recognition, but finds figuring out how and when to use them a huge frustration?

That’s where we come in!

We work with you to create a marketing plan that will effectively — and affordably — Progress your business.

Call 980-622-3179 or fill out the form below to get started!

Why does your small business need social media?

   Are you an entrepreneur who wants to grow your small business into a big business? Do you place ads in newspapers, circulars, magazines and phone books and feel like you’re wasting your money? You want to grow, but every avenue you try can’t seem to get you over that hump?

   You want to create a buzz for your product or service, but don’t know how to reach or tap into your community. Have you looked at your business and come to the conclusion that you need to be using social media, but don’t know how or where to start? 

   Social Media platforms such as Facebook, Twitter and Pinterest are the perfect platforms to reach consumers quickly and easily. But do you know how to navigate those waters? Do you have the time to learn how and then do it?

   That’s where we come in. We have over three years of experience in optimizing strategies and finding ways to reach small and niche markets. Now, we’re ready to help. Give us a call or drop us an email today to see how we can help. 

   We’re small, so we understand the life and budget constraints of a small business owner. That is why we work with you to tailor a budget friendly strategy to suit your needs. 

   So, why does your small business need social media? Because everyone else who uses it could pass you by.

   Call (980) 622-3179 or send an email to progressivesm@gmail.com today!

   

social media, SEO

Are you prepared for the new era of SEO?

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In the old days of Search Engine Optimization (SEO for short), Google and other search engines based how often pages showed up in searches base upon keywords on your pages and inbound links from other sites and frequency of changes made to pages or blog posts.
With the explosion of social media, Google changed their search algorithms to include how people interact with websites through social media (Facebook, Twitter, Google+, etc.). They found that people’s browsing habits have changed considerably over time. Instead of going to Google or Yahoo! Start their browsing, they spend their time on Facebook, Twitter, Instagram and Pinterest and click on links found there to move elsewhere on the net then they share what they find with their friends and followers.
Is your website optimized for this shift in consumer’s internet browsing habits?
Does your business utilize social media accounts? Are the details about your business on Yelp!, Foursquare, Google, Yahoo, etc. correct? Do you know how to get those details corrected if not? Do you have the time to go through them all?
Then, when the groundwork has been laid, we would work together with you to develop a marketing strategy which would build a potential customer base using existing clients and those people in which we attract to your various social media profiles. Then, as we progress through the times and seasons, we adjust the strategy to keep people’s attention and continue to turn these followers into customers.
Are you ready to progress your business to the next level? Give us a call at 980-622-3179 to discuss your needs or fill out the contact form found here.

We make small business social media strategy simple

social-media-small-business  In the ever-changing world of advertising and marketing, many small business owners and sole proprietors don’t have the time or knowledge needed to keep pace. Social Media Marketing is a comparatively cost-effective way of getting your business exposure.

Many businesses take the time to create a Facebook page or website to present their service or product. After the initial enthusiasm wears off, how often does that page get updated? It becomes a burden when owners realize that it does take extra work to maintain social media accounts and websites.

You know that this is a great way to reach your target audience whether it is within your local community or on a broader scale. However, it takes up your valuable time to A) keep those pages updated regularly, and B) learn how to utilize the latest trends and techniques in social media.

That is where we come in.

We sit down with you, the business owner, to analyze where you are and where you want to be. Then, we come up with a plan to get your feet on the figurative cyber-ground.  From there we will come up with a content strategy, work on reputation management and building your brand, teach employee advocacy, and show you how to create shareable content that you can share quickly and easily while we monitor your accounts and provide all of the support you need to make your business grow.

Give us a call today at (980) 622-3179 or send us an inquiry using the form below to learn more.

Mobile Social Media Exploding According to New Research | Social Media Examiner

Great article from Michael Stelzner from Social Media Examiner on why your business needs to establish a social media marketing plan tailored to mobile users.

Although this article is for businesses of all sizes, elements of it are particularly useful to small businesses, such as use of coupons on Foursquare and Facebook Places, short videos and Geo-Targeted ads.

Mobile Social Media Exploding According to New Research | Social Media Examiner.