How Google Mobile AdWords can help your business

Mobile has changed the way consumers shop, dine, and live their lives. With Mobile AdWords, business owners can connect with potential customers through ads based on context, such as their physical location, time of day, interests, shopping habits, app activities and more.

We can use strategies to help drive foot traffic into stores or online, as well as app marketing across search and display results, YouTube, and more. We can also structure a website and/or app to deliver increased conversions.

Say you own a gas station and someone pulls in to pump gas. It’s the middle of the afternoon, and that person is in the middle of a long drive. They might have had a difficult time making it those last few miles before stopping. They are feeling a little droopy.

So, they get of their vehicle, swipe their credit card, and start pumping. They’re filling up, so they know they will have a minute to stand around. The person pulls a phone out of their pocket and sees a notification, announcing “$1.00 coffee all day!” from the same gas station where they are pumping gas! With that little bit of encouragement now, that road-weary drives finishes pumping, and comes in the store to get coffee. They also decide to get a mid-afternoon snack and a sandwich for later. All because you had an effective AdWords campaign to draw them in.

Another example: a restaurant owner with a location near a civic center wants to drive foot traffic in during a big salesman’s convention. They know from experience that they usually take a break from 12:00 p.m. to 1:00 p.m. With many people from out of town, you know they will be searching for spots near the civic center to grab a bite to eat.

With Google AdWords, we can target ads at specific times, in specific areas, to specific people. A properly executed campaign can give salespeople what they want when they are searching for it.

These are just two examples of the many ways Google AdWords can help you.  We are Google AdWords and Google Mobile AdWords certified. We have also received training from Facebook on running targeted, successful campaigns through that social media platform. Have a website that doesn’t get traffic from web searches? We can also manage your search engine optimization (SEO for short).

If you are interested in learning more, or setting up a campaign, drop us a note here or call us at 980-622-3179.

social media, SEO

Progressive Internet Trends: Two changes in web searches and social media you should be aware of this week

Here are a few changing trends I have seen across the internet this week.

Mobile Friendly Site to Rank Higher in Google Searches

As more and more people use their phones and tablets to browse the internet and abandon their desktops and laptops, Google wants to make the sites the show up in the top of their searches more mobile-friendly. That means, if when people load your website on their mobile device and they have to zoom in to see the text, you will be penalized. The websites we build are all Responsive, meaning they automatically adjust themselves for the best viewing and navigation on any screen.

Now, when people do a Google search, they will add a “mobile friendly” label to the search results, informing the user that they can click the link and be assured they won’t have any trouble viewing your site.

Twitter now lets you view stats from your tweets in real time

Screenshot_2015-03-20-13-00-13For years, when a person wants to track their Twitter analytics, they can get reports via a Twitter dashboard that most people don’t know where to find or how to access, or another service such as Hootsuite.

I noticed this week, that a gray bar graph icon appears under your tweets (but not other people’s), that when you click on it, a box appears telling you how many people have seen the tweet, responses, favorites and clicks on the link or picture associated with the tweet.

This could be very useful in determining what types of tweets work and penetrate furthest.

Why does your small business need social media?

   Are you an entrepreneur who wants to grow your small business into a big business? Do you place ads in newspapers, circulars, magazines and phone books and feel like you’re wasting your money? You want to grow, but every avenue you try can’t seem to get you over that hump?

   You want to create a buzz for your product or service, but don’t know how to reach or tap into your community. Have you looked at your business and come to the conclusion that you need to be using social media, but don’t know how or where to start? 

   Social Media platforms such as Facebook, Twitter and Pinterest are the perfect platforms to reach consumers quickly and easily. But do you know how to navigate those waters? Do you have the time to learn how and then do it?

   That’s where we come in. We have over three years of experience in optimizing strategies and finding ways to reach small and niche markets. Now, we’re ready to help. Give us a call or drop us an email today to see how we can help. 

   We’re small, so we understand the life and budget constraints of a small business owner. That is why we work with you to tailor a budget friendly strategy to suit your needs. 

   So, why does your small business need social media? Because everyone else who uses it could pass you by.

   Call (980) 622-3179 or send an email to progressivesm@gmail.com today!