How Google Mobile AdWords can help your business

Mobile has changed the way consumers shop, dine, and live their lives. With Mobile AdWords, business owners can connect with potential customers through ads based on context, such as their physical location, time of day, interests, shopping habits, app activities and more.

We can use strategies to help drive foot traffic into stores or online, as well as app marketing across search and display results, YouTube, and more. We can also structure a website and/or app to deliver increased conversions.

Say you own a gas station and someone pulls in to pump gas. It’s the middle of the afternoon, and that person is in the middle of a long drive. They might have had a difficult time making it those last few miles before stopping. They are feeling a little droopy.

So, they get of their vehicle, swipe their credit card, and start pumping. They’re filling up, so they know they will have a minute to stand around. The person pulls a phone out of their pocket and sees a notification, announcing “$1.00 coffee all day!” from the same gas station where they are pumping gas! With that little bit of encouragement now, that road-weary drives finishes pumping, and comes in the store to get coffee. They also decide to get a mid-afternoon snack and a sandwich for later. All because you had an effective AdWords campaign to draw them in.

Another example: a restaurant owner with a location near a civic center wants to drive foot traffic in during a big salesman’s convention. They know from experience that they usually take a break from 12:00 p.m. to 1:00 p.m. With many people from out of town, you know they will be searching for spots near the civic center to grab a bite to eat.

With Google AdWords, we can target ads at specific times, in specific areas, to specific people. A properly executed campaign can give salespeople what they want when they are searching for it.

These are just two examples of the many ways Google AdWords can help you.  We are Google AdWords and Google Mobile AdWords certified. We have also received training from Facebook on running targeted, successful campaigns through that social media platform. Have a website that doesn’t get traffic from web searches? We can also manage your search engine optimization (SEO for short).

If you are interested in learning more, or setting up a campaign, drop us a note here or call us at 980-622-3179.

social media, SEO

Progressive Internet Trends: Two changes in web searches and social media you should be aware of this week

Here are a few changing trends I have seen across the internet this week.

Mobile Friendly Site to Rank Higher in Google Searches

As more and more people use their phones and tablets to browse the internet and abandon their desktops and laptops, Google wants to make the sites the show up in the top of their searches more mobile-friendly. That means, if when people load your website on their mobile device and they have to zoom in to see the text, you will be penalized. The websites we build are all Responsive, meaning they automatically adjust themselves for the best viewing and navigation on any screen.

Now, when people do a Google search, they will add a “mobile friendly” label to the search results, informing the user that they can click the link and be assured they won’t have any trouble viewing your site.

Twitter now lets you view stats from your tweets in real time

Screenshot_2015-03-20-13-00-13For years, when a person wants to track their Twitter analytics, they can get reports via a Twitter dashboard that most people don’t know where to find or how to access, or another service such as Hootsuite.

I noticed this week, that a gray bar graph icon appears under your tweets (but not other people’s), that when you click on it, a box appears telling you how many people have seen the tweet, responses, favorites and clicks on the link or picture associated with the tweet.

This could be very useful in determining what types of tweets work and penetrate furthest.

social media, SEO

Are you prepared for the new era of SEO?

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In the old days of Search Engine Optimization (SEO for short), Google and other search engines based how often pages showed up in searches base upon keywords on your pages and inbound links from other sites and frequency of changes made to pages or blog posts.
With the explosion of social media, Google changed their search algorithms to include how people interact with websites through social media (Facebook, Twitter, Google+, etc.). They found that people’s browsing habits have changed considerably over time. Instead of going to Google or Yahoo! Start their browsing, they spend their time on Facebook, Twitter, Instagram and Pinterest and click on links found there to move elsewhere on the net then they share what they find with their friends and followers.
Is your website optimized for this shift in consumer’s internet browsing habits?
Does your business utilize social media accounts? Are the details about your business on Yelp!, Foursquare, Google, Yahoo, etc. correct? Do you know how to get those details corrected if not? Do you have the time to go through them all?
Then, when the groundwork has been laid, we would work together with you to develop a marketing strategy which would build a potential customer base using existing clients and those people in which we attract to your various social media profiles. Then, as we progress through the times and seasons, we adjust the strategy to keep people’s attention and continue to turn these followers into customers.
Are you ready to progress your business to the next level? Give us a call at 980-622-3179 to discuss your needs or fill out the contact form found here.