Progressive Internet Trends: Two changes in web searches and social media you should be aware of this week

March 20, 2015Leave a comment

Here are a few changing trends I have seen across the internet this week.

Mobile Friendly Site to Rank Higher in Google Searches

As more and more people use their phones and tablets to browse the internet and abandon their desktops and laptops, Google wants to make the sites the show up in the top of their searches more mobile-friendly. That means, if when people load your website on their mobile device and they have to zoom in to see the text, you will be penalized. The websites we build are all Responsive, meaning they automatically adjust themselves for the best viewing and navigation on any screen.

Now, when people do a Google search, they will add a “mobile friendly” label to the search results, informing the user that they can click the link and be assured they won’t have any trouble viewing your site.

Twitter now lets you view stats from your tweets in real time

For years, when a person wants to track their Twitter analytics, they can get reports via a Twitter dashboard that most people don’t know where to find or how to access, or another service such as Hootsuite.

I noticed this week, that a gray bar graph icon appears under your tweets (but not other people’s), that when you click on it, a box appears telling you how many people have seen the tweet, responses, favorites and clicks on the link or picture associated with the tweet.

This could be very useful in determining what types of tweets work and penetrate furthest.

Why does your small business need social media?

March 4, 2014Leave a comment

Are you an entrepreneur who wants to grow your small business into a big business? Do you place ads in newspapers, circulars, magazines and phone books and feel like you’re wasting your money? You want to grow, but every avenue you try can’t seem to get you over that hump?

You want to create a buzz for your product or service, but don’t know how to reach or tap into your community. Have you looked at your business and come to the conclusion that you need to be using social media, but don’t know how or where to start?

Social Media platforms such as Facebook, Twitter and Pinterest are the perfect platforms to reach consumers quickly and easily. But do you know how to navigate those waters? Do you have the time to learn how and then do it?

That’s where we come in. We have over three years of experience in optimizing strategies and finding ways to reach small and niche markets. Now, we’re ready to help. Give us a call or drop us an email today to see how we can help.

We’re small, so we understand the life and budget constraints of a small business owner. That is why we work with you to tailor a budget friendly strategy to suit your needs.

So, why does your small business need social media? Because everyone else who uses it could pass you by.

Call (980) 622-3179 or send an email to progressivesm@gmail.com today!

Are you prepared for the new era of SEO?

March 3, 2014Leave a comment

In the old days of Search Engine Optimization (SEO for short), Google and other search engines based how often pages showed up in searches base upon keywords on your pages and inbound links from other sites and frequency of changes made to pages or blog posts.

With the explosion of social media, Google changed their search algorithms to include how people interact with websites through social media (Facebook, Twitter, Google+, etc.). They found that people’s browsing habits have changed considerably over time. Instead of going to Google or Yahoo! Start their browsing, they spend their time on Facebook, Twitter, Instagram and Pinterest and click on links found there to move elsewhere on the net then they share what they find with their friends and followers.

Is your website optimized for this shift in consumer’s internet browsing habits?

Does your business utilize social media accounts? Are the details about your business on Yelp!, Foursquare, Google, Yahoo, etc. correct? Do you know how to get those details corrected if not? Do you have the time to go through them all?

Then, when the groundwork has been laid, we would work together with you to develop a marketing strategy which would build a potential customer base using existing clients and those people in which we attract to your various social media profiles. Then, as we progress through the times and seasons, we adjust the strategy to keep people’s attention and continue to turn these followers into customers.

Are you ready to progress your business to the next level? Give us a call at 980-622-3179 to discuss your needs or fill out the contact form found here.

Mobile Social Media Exploding According to New Research | Social Media Examiner

December 15, 2013Leave a comment

Great article from Michael Stelzner from Social Media Examiner on why your business needs to establish a social media marketing plan tailored to mobile users.

Although this article is for businesses of all sizes, elements of it are particularly useful to small businesses, such as use of coupons on Foursquare and Facebook Places, short videos and Geo-Targeted ads.

Mobile Social Media Exploding According to New Research | Social Media Examiner.

Growing Your Audience, How to Increase Your Social Following | Social Media Examiner (homebizcures.wordpress.com)
Social Media Marketing Tools and Trends for 2013 (staples.com)
Facebook Mobile App for Marketing (labyrinthrealism.wordpress.com)

Mobile Friendly Site to Rank Higher in Google Searches

Twitter now lets you view stats from your tweets in real time

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